Quantcast
Channel: Application Solution Providers, Inc. » Mobile CRM
Browsing all 10 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

The Lowdown on QR Codes

A year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance to Rorschach inkblot tests, QR codes quickly became ubiquitous on labels,...

View Article



The Hidden Risks of Mobile CRM, Part 1

As mobile marketing evolves, so do its risks. The Federal Trade Commission last month released its updated "Dot Com" guidelines. An update long in coming -- the first since the report was released in...

View Article

The Hidden Risks of Mobile CRM, Part 2

Mobile marketing may just be in its infancy, but it already has ushered in a world of new risks -- or rather, existing risks that have been repackaged. They range from running afoul of still-developing...

View Article

SMS: The Energizer Bunny of Mobile Advertising

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the...

View Article

New ClearSlide App Paves Sales Reps’ Mobile Path to Cloud Content

ClearSlide has already released several mobile apps targeting salespeople on the road, and recently it rolled out another key piece of its platform in mobile form. Dubbed "Connect," the new app for iOS...

View Article


SMS Marketing’s Fine Line

The case for SMS marketing is easy to make. It's cheap and it's easy. It can be far-reaching, given how many people carry cellphones now -- and did I mention that it's cheap? Still, there is a downside...

View Article

An Obstacle-Strewn Path Awaits Mobile Video Ads

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is...

View Article

In Mobile Video Ads, Good Things Must Come in Small Packages

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth...

View Article


It’s Still Early Days for Real-Time Bidding

Real-time bidding holds numerous benefits for mobile marketers, but there are downsides as well. In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and...

View Article


Marketers Relying on Mobile to Make the Season Bright

The holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated --...

View Article
Browsing all 10 articles
Browse latest View live




Latest Images