The Lowdown on QR Codes
A year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance to Rorschach inkblot tests, QR codes quickly became ubiquitous on labels,...
View ArticleThe Hidden Risks of Mobile CRM, Part 1
As mobile marketing evolves, so do its risks. The Federal Trade Commission last month released its updated "Dot Com" guidelines. An update long in coming -- the first since the report was released in...
View ArticleThe Hidden Risks of Mobile CRM, Part 2
Mobile marketing may just be in its infancy, but it already has ushered in a world of new risks -- or rather, existing risks that have been repackaged. They range from running afoul of still-developing...
View ArticleSMS: The Energizer Bunny of Mobile Advertising
Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the...
View ArticleNew ClearSlide App Paves Sales Reps’ Mobile Path to Cloud Content
ClearSlide has already released several mobile apps targeting salespeople on the road, and recently it rolled out another key piece of its platform in mobile form. Dubbed "Connect," the new app for iOS...
View ArticleSMS Marketing’s Fine Line
The case for SMS marketing is easy to make. It's cheap and it's easy. It can be far-reaching, given how many people carry cellphones now -- and did I mention that it's cheap? Still, there is a downside...
View ArticleAn Obstacle-Strewn Path Awaits Mobile Video Ads
As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is...
View ArticleIn Mobile Video Ads, Good Things Must Come in Small Packages
When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth...
View ArticleIt’s Still Early Days for Real-Time Bidding
Real-time bidding holds numerous benefits for mobile marketers, but there are downsides as well. In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and...
View ArticleMarketers Relying on Mobile to Make the Season Bright
The holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated --...
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